Amanda Clark Dougherty, MBA, CEO of Atria Social
A social media & branding agency for doctors and healthcare professionals
Engagement: Partnership via VA + OBM Support 

Before building Atria Social, she spent 13+ years marketing $2B+ health systems, private practices, and nationally recognized physicians. She led in-house teams, scaled agency accounts, and became known for translating medical expertise into content patients can understand and trust.

But her mission became personal in 2018. A sudden medical scare revealed something she had never fully grasped until she experienced it as a patient:

When you’re scared and searching for answers, a doctor’s online presence becomes everything: clarity, credibility, and peace of mind.

That moment shifted her entire career. So in 2023, Amanda left corporate marketing and launched Atria Social, bringing her expertise directly to the physicians who needed it most. She had the drive, the expertise, and the vision… but behind the scenes, she was running the entire agency alone.

Atria looked like an agency, but functionally, Amanda was:

→ Executing 100% of client deliverables
→ Holding every workflow in her head
→ Spending hours on reporting, approvals, analytics
→ Managing every client communication
→ Operating without clear SOPs or workflows
→ Overextended but unwilling to compromise client experience
→ Stuck in the classic “I know what to do, but I cannot do it all myself” cycle

She didn’t need another mastermind or another course.
She needed a right hand.
Someone to operationalize her brilliance so she could actually grow.

That’s when she brought in Covalent. 

Amanda had reached the limit of what one person could sustainably carry.

Her agency was ready to grow, but the backend didn’t match the front-end quality.

She was:
→ The bottleneck in every project
→  Running approvals, content, reporting, and client delivery solo
→  Losing hours each week to a bloated tech stack
→  Exhausted from operating without structure
→  Knew she needed to hire, but didn't have all the SOPs in place
→  Spending all her time “in the work,” with no room for strategy
→  Feeling the emotional weight of knowing she was the ceiling

The hardest part?

She knew her work deserved to scale.
But she didn’t have the systems or support needed to scale safely.

That’s where we Covalent came in.

We didn’t “fix” Atria... because nothing was broken.
What we did do was build the operational backbone that allowed Amanda to finally run her agency at the level she’d been delivering at all along.

Behind the polished brand and exceptional client work, the backend was telling a very different story: workflows hidden in Google Docs, approvals scattered across platforms, and no solid structure to support hiring, delegating, or scaling.

Amanda had the expertise, the vision, and the results.
She just didn’t have an operating system that could keep up with the agency she was already becoming.

So we stepped in to help operationalize it. We documented her entire client journey, built the SOPs she’d been missing, upgraded her delivery systems, migrated the team into a unified content platform, and created agency-ready workflows that protected quality and saved time.

As the agency grew, we supported her through hiring, onboarding, and training the team so Atria could transition from a one-woman operation to a true boutique agency, all without ever sacrificing client experience.

-Amanda Clark Dougherty 
Founder + CEO, Atria Social
 

A major turning point in Atria’s growth came when Amanda finally had a backend that could keep up with the volume, complexity, and quality of her agency’s work.

Before using Sked Social, content delivery was held together by a patchwork of tools:

→ Planning in Google Sheets
→ Assets scattered in Google Drive
→ Tasks managed inside ClickUp
→ Approvals routed through Planable
→ Scheduling managed in Hootsuite
→ Engagement happening natively in each app

It worked, but it was slow.
It was scattered.
And it forced Amanda to manually check, track, approve, and review everything across multiple platforms.

Analytics alone took hours per client every month… and it all sat on Amanda’s plate.

With one unified system, Amanda and her team finally had a content engine that ran smoothly, not a maze of disconnected tools. She was able to:

→ Approve content in minutes instead of days
→ Review captions, visuals, hashtags, and scheduling in one place
→ Centralize feedback without digging through DMs, emails, and comments
→ Eliminate redundant subscriptions and save thousands per year in tech costs
→ Pull analytics in just a few minutes, not hours
→ Give her team a single workflow they could own, follow, and optimize
→ Remove herself from 80% of execution because the system didn’t depend on her anymore

With everything consolidated, predictable, and actually designed for an agency… Atria finally had operational momentum Amanda didn’t have to manufacture manually.

Because Sked matched the way she thinks and the way her team works, it wasn’t just implemented, it was adopted.
And it worked.

Revenue + Offer Wins

• $20K+ consistent months
• Positioned to nearly double revenue in 2026
• New passive offer underway

Systems + Efficiency Wins

• Full SOP library created
• Delivery workflows standardized
• Sked migration saving 3+ hours per client per month
• Clean, efficient approvals
• Reduced tech costs

Team & Capacity Wins

• One Virtual Assistant and three Content Managers hired and trained
• Clear role + delegation structure
• Amanda removed from most execution 

CEO-Level Wins

• Strategic bandwidth restored
• Emotional capacity regained
• Confidence operating as a true CEO
• Clear path for scalable growth
 

-Amanda Clark Dougherty, 
Founder + CEO, Atria Social